Brand Video: A World Wide City for the Future
New Babylon is a Utopian city envisioned in 1959-1974 by Dutch artist Constant Nieuwenhuys. The city is designed to be an elevated structure about 60 feet above the ground; it is made up of sectors that are connected throughout the world. The city is never realized but has greatly influenced architecture of our day.
The brand video draws comparisons between the world today and Constant’s Utopia, starting with urban landscape, then zooming in on architectural design and interior layout.